身为店主，一定都希望顾客多花一点时间在店里面，多买一点东西。
为了达到这个目的，必须做到“进出方便”、“行走方便”、“观看方便”、“购买方便”四大要求。配合这几个要求，我们从以下方面来探讨店内的规划。
顾客引导路线：你要顾客依照什么路线前进？
一般20平米以下的小店面，基本的设计，是在正中央设置一个展示柜或展示桌，让客人绕其周围，形成“口字型”卖场。也有在中间增加一条通路，变成“8字型”卖场。
As a shopkeeper, we must want customers to spend more time in he shop, buy more things. In order to achieve this goal, we must achieve the four requirements of "easy access", "walking convenience", "easy to watch" and "convenient to buy".
In line with these requirements, we explore in-store planning from the following areas.
Customer Guide Route: What route do you want the customer to follow- Generally 20 square meters below the small storefront, the basic design, is in the center of the set up a display cabinet or display table, so that guests around it, the formation of a "mouth type" store.
“顾客引导路线”可利用陈列柜、收银台、试穿间等分隔而成。但应注意以下几个原则：
1.收银机及收银台的位置
不同于超市、书店这类陌生客多的商店，如果光看商品，也可享受乐趣的业种，像服饰店、珠宝店、皮包店、陶艺店或生活用品杂货店等，应该尽量避免显示收银机和你的存在，因为这些事物通常都很“碍眼”。
There is also an added access in the middle, into a "8-character" store. "Customer guide route" can be separated by display cases, cash registers, test-wearing rooms, etc.
However, the following principles should be noted:
First, Location of the cash register and the cash register
Unlike supermarkets, bookstores and other strange shops, if you look at goods, but also enjoy the fun of the industry, such as clothing stores, jewelry stores, purse shops, pottery shops or grocery stores, should try to avoid showing cash registers and your presence, because these things are usually very "eye-opening". In particular, it is important not to place the cash register next to the gate or the position of the opposite door.
特别需要留意的是，别把收银台设在大门口旁边或正对门的位置。万一不幸已经无法改变，那么找几盆高大的植物或镜子、展示用的人体模型或衣架遮住，转移顾客的视线。
In case of misfortune can no change, look for a few pots of tall plants or mirrors, display mannequins or hangers to cover, divert the customer's view.
2.陈列物的布置
同样的事物避免一直线排列，以免过于单调。可以考虑让商品靠墙，或是摆张小桌子作焦点商品介绍，以增加变化。
只要掌握住重点，引起顾客的好奇心，“那是什么东西呢？”“那里好像有什么特别的东西！”“看起来很漂亮，过去看看吧！”那就成功了。至于陈列物的高度，入口处的展示区和收银台周围应该低一点，愈往店内和墙壁，便逐渐增加高度。
Second,The arrangement of the display The same thing avoids straight lines, so as not to be too monotonous.
Consider putting the goods against the wall, or setting up a small table for the focus of the product introduction, to increase the change. As long as you hold the point and arouse the customer's curiosity, "What is that-" "There seems to be something special there! ""It looks beautiful. "That worked."
As for the height of the display, the display area at the entrance and around the cash register should be lower, the more the store and the wall, then gradually increase the height.
3.路径宽度
当然，这需要由你卖的商品来决定。即使是不超过20平米的小店，也留出约九十至一百公分左右宽的道路出来。（但是有些以热闹、大众化、便宜为卖点的商店，会故意只留下狭小的通道，制造“商品应有尽有”的效果。尤其是入口附近的展示桌和收银台四周，空间要大，客人活动起来才舒服，彼此擦身而过时，也不会碰撞到对方。
Third, Path width Of course, it's up to you to decide what you sell. Even small shops of no more than 20 square meters, it is best to set aside about 90 to 100 cm wide roads out.
(But some shops that are lively, popular and cheap will deliberately leave only narrow channels to create "everything for everything".
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