一般来说,内部设计的表达要素有色彩、灯光、音乐、廊道设计、背景装饰等。
据专家统计,人们所接受的外部信息中,85%来自视觉,因此,色彩对于营造购物环境的氛围具有举足轻重的作用。研究表明,对于冲动型和廉价型购买心理的消费者,暖色调(如红、黄)的环境具有很强的诱导作用;而冷色调(如蓝、绿)的环境适合于理智型的消费者,能促使其静心选购。
Generally speaking, the expression elements of the internal design are color, lighting, music, corridor design, background decoration and so on. According to expertstatistics, 85% of the external information received by people comes from the visual, so color plays an important role in creating an atmosphere of shopping environment. Studies have shown that for impulsive and cheap consumers, warm-tone (such as red, yellow) environment has a strong induction effect, while the cold tone (such as blue, green) environment suitable for rational consumers, can promote meditation.
十元名创优品货架 书架货架 三福饰品道具出售_店面图
Ten yuan name creation excellent products shelf shelf shelves sanfu jewelry items for sale.
商品展示的背景颜色也是一个值得考虑的因素,和谐的背景颜色往往对商品起到良好的衬托作用。 如首饰,黑色面料的背景会使之更加醒目;而婴儿商品颜色一般与白色、粉色、黄色相同或相近,这些颜色不宜用于作为婴儿商品的背景颜色,否则会使商品本身失色。灯光照明可丰富商品的色彩与质感。暖色的光源投射在暖色调的商品上可增加其彩度,精巧的光束可增加商品背景的空间感。利用强光或弱光来表现商品的特征与风格,有助于吸引力的加强;而经色光演变所产生的柔和感,再配合空间的实体感受,可增加商品的亲和力。总之,灯光照明在使商品的质量、档次、格调一览无遗的同时,通过光色的联想、背景的烘托、灯具的陪衬以及投光角度的恰到好处,还能创造出一种引人入胜的购物空间,达到促销的目的。
The background color of the store map product display is also a factor worth considering, harmonious background color often plays a good role in the goods. For example, jewelry, the background of the black fabric will make it more eye-catching, while the baby goods are generally the same or similar color as white, pink, yellow, these colors should not be used as the background color of the baby goods, otherwise it will make the product itself discolored. Lighting enriches the color and texture of the product. Warm-colored light sources are projected on warm-colored goods to increase their color, and a compact beam can increase the spatial feel of the product background. The use of bright or low light to express the characteristics and style of the commodity, help to enhance the attraction, and the evolution of color light produced by the soft feeling, combined with the physical feel of space, can increase the affinity of the commodity.
背景音乐研究表明:备有背景音乐的零售店,顾客的光顾率将增加15%;音响的强度过高时,顾客于商店逗留的时间减少;同快节奏的音乐相比,舒缓的音乐将使商店的销售额平均增加30%,可见背景音乐对于商品的销售同样具有重要的作用。
In short, lighting in the quality of goods, grade, style at a glance at the same time, through the association of light color, background baking, lighting lining and lighting angle just right, but also to create a fascinating shopping space, to achieve the purpose of promotion. Background music studies show that retail stores with background music will see a 15% increase in customer attendance, less time customers spend in stores when the sound is too strong, and soothing music increases store sales by an average of 30% compared to fast-paced music, which also plays an important role in sales of goods.
十元名创优品货架 书架货架 三福饰品道具出售_店面图
Ten yuan name creation excellent products shelf shelf shelves sanfu jewelry props for sale
总之,对零售店购物环境的内部表达要素进行合理组合,创造令人舒适的购物空间,是专卖店的追求目标之一。
In short, the retail store shopping environment of the internal expression of the elements of a reasonable combination, to create a comfortable shopping space, is one of the pursuit of the store.
广州市八千里货架有限公司,专业生产定制服装货架,饰品货架,服装货架产品现货:KM男装货架,卡门服装货架,快时尚男装货架,HM男装货架,GXG男装货架,GAP男装货架,ZARA男装货架,ZARA女装货架,博斯绅威男装货架,迪柯尼男装货架,路卡迪龙男装货架, 佛伦斯男装货架,迪莱男装货架,卡奴迪路男装货架,佛伦迪奴男装货架,NOME家居货架,NOME女装货架,oce家居货架,饰品货架现货:伶俐饰品货架,lenle饰品货架,绿党饰品货架,名创优品货架,恋慧优品货架,尚优凡品货架,韩尚优品货架,遇见你的美饰品货 架,三福货架,哎呀呀饰品货架,2元店货架,9.9饰品货架,2358韩国休闲百货货架,母婴店货架,家纺货架,更多货架生产定制广州市八千里货架,公司地址:广州市白云区黄石西路222号欧亚达家居4楼。
Guangzhou Eight Thousand Miles Shelf Co., Ltd., specializing in the production of custom clothing shelves, jewelry shelves, clothing shelf products spot: KM men's shelves, Carmen clothing shelves, fast fashion men's shelves, HM menswear shelves, GXG men's shelves, GAP men's shelves, ZARA menswear shelves, ZARA menswear shelves, Boszingway men's clothing shelves, Diconi men's shelves, Lucati Long men's shelves, Florence men's shelves, Diremen shelves, Canudi Road men's shelves, Flanders men's shelves, NOME home shelves, NOME men's shelves, oce home shelves, jewelry shelves spot: jewelry shelves, lenle jewelry shelves, Famous creation of excellent goods shelves, love Hui excellent shelves, shang excellent goods shelves, Han Shang excellent shelves, meet your beauty jewelry shelves, Sanfu shelves,oops jewelry shelves, 2 yuan store shelves, 9.9 jewelry shelves, 2358 Korean leisure department store shelves, mother and child shelves, home textile shelves,
More shelf production custom Guangzhou city eight thousand miles shelf, company address: Guangzhou Baiyun District, Yellowstone West Road 222 Eurasian home 4th floor.