景区做旱雪滑道的意义是什么？
What is the significance of making dry ski trails in scenic spots
1.内容创新乏力
1. Lack of content innovation
景区靠山吃山靠水吃水的时代已经过去了，内容创新是景区的当务之急。但新项目的开发却非一日之功，景区也没有经历和时间去做项目创新，目前仅依靠娱乐项目工程公司为景区提供一些标配项目，比如漂流、过山车、玻璃栈道等。
The era of scenic spots feeding on mountains and rivers has passed, and content innovation is the top priority of scenic spots. However, the development of new projects is not a day's success, and the scenic area has no experience and time to do project innovation. At present, only recreational project engineering companies provide some standard items for the scenic area, such as drifting, roller coaster, glass trestle road, etc.
因此，各个景区的娱乐项目大同小异，千篇一律，除具有天然优势的资源外，如瀑布、岩壁、湖泊等，其他可粘贴的新项目有条件的景区都要上。
Therefore, the entertainment projects in each scenic spot are similar and uniform. In addition to natural resources, such as waterfalls, rock walls, lakes and so on, other new projects that can be pasted and conditional scenic spots should be put on.
2.二次消费需求迫切
2. Demand for secondary consumption is urgent
景区增加收入有两个途径，一个是增加客流量，另一个是增加客单价。前者受限条件较多，旱雪滑道设计，实施起来并不容易，而后者相对较容易，针对入园的游客进行二次消费引导，促进消费而扩大营业收入。
There are two ways to increase the income of scenic spots. One is to increase the flow of passengers, the other is to increase the unit price of passengers. The former is limited by many conditions, and the design of dry ski track is not easy to implement, while the latter is relatively easy. It is aimed at tourists who enter the park to conduct secondary consumption guidance, promote consumption and expand business income.
新颖稀缺的娱乐项目是二次消费的关键因素，旱雪滑道生产厂家，项目是否足够吸引游客、用户体验是否足够好以及项目与景区的匹配度是选择需要考虑的条件。
New and scarce entertainment projects are the key factors for secondary consumption. Whether the project is enough to attract tourists, whether the user experience is good enough and the matching degree between the project and the scenic spot are the conditions to be considered.
旱雪场的优势在于时空优势和娱乐性，为大众参与滑雪娱乐提供有力的条件，因此旱雪场的功能应该突出更丰富、更有趣、更普及的娱乐滑雪的特点。
The advantages of dry snow resort lie in its space-time advantages and entertainment, which provide a strong condition for the public to participate in skiing entertainment. Therefore, the functions of dry snow resort should highlight the features of richer, more interesting and more popular recreational skiing.
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