八千里货架 天津1家集装箱主题集合店KKV
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八千里货架 天津1家集装箱主题集合店KKV
绝大多数品牌均主张精选爆品，SKU数为800~3800之间不等。Costco这一世界典范，更是让行业形成了“精选爆品必须少于4000”的认知。
精简SKU，能够降低供应链难度，包括商品开发、打样、仓储、物流等全链条管理，都比较“省事”。
相反，KKV很另类，每家店均有2万+SKU,全是精选爆品。要同时做到“海量”和“精选”，本来就很矛盾，还要实现千店面，更难上加难。本质上，是对供应链能力更苛刻的考验。
KKV是快时尚打法，对新品开发要求极高。业内人士透露，KKV推行“渠道直采，现金结算”，而不是主流ODM模式。更开放、更轻量的供应链“安卓操作系统”，使其商品池里实时拥有海量新品。
当然，海量新品要实现高效周转，物流配送能力是关键点之一。今年，KKV在华南自建物流配送中心。未来，KKV还将加大自建物流配送的投入。
在此基础上，大数据系统打通从商品开发、仓储、物流、门店销售、终端用户的全链路数据，做到精准采购，精准上新。
The vast majority of brands advocate the selection of explosive products, SKUs ranging from 800 tCostco, as a world model, has made the industry realize that "selected explosives must be less than 4000".
Streamlining SKU can reduce the difficulty of supply chain, including the whole chain management of commodity development, proofing, warehousing, logistics, etc., which are relatively "easy".
On the contrary, KKV is very different. Each store has 20000 + SKUs, all of which are selected and popular products. To achieve "mass" and "selection" at the same time is inherently contradictory, but also to achieve a thousand stores, even more difficult. In essence, it is a more rigorous test of supply chain capability.
KKV is a fast fashion method, which requires a high level of new product development. According to insiders, KKV implements "direct channel acquisition and cash settlement", rather than the mainstream ODM mode. The more open and lighter supply chain "Android operating system" enables its commodity pool to have a large number of new products in real time.
Of course, in order to achieve efficient turnover of mass new products, logistics and distribution capacity is one of the key points. This year, KKV built its own logistics distribution center in South China. In the future, KKV will also increase investment in self built logistics distribution.
On this basis, the big data system can get through the whole link data from commodity development, warehousing, logistics, store sales, and end users, so as to achieve accurate procurement and accurate innovation.
八千里货架 天津1家集装箱主题集合店KKV
