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单品策略的原理类似海报设计，在海报中放产品三四个卖点，消费者可能啥都记不住，但是只放一个卖点，消费者也许就记住了。
单品策略也是如此，与其开发多款产品去推广，不如把所有资源放到一个有潜力的产品上，更容易打爆。
单品策略虽然有易打爆的特点，但是风险也较高，如果企业没有打造出第二个爆品，接不上趟，那么很有可能重蹈所有垮掉的网红产品覆辙，它们之所以生命周期短，就是因为只有一个爆品，后面的产品没跟上。
既然选择了单品策略，那么就要想尽一切办法开发出自己的极致单品。单品具有一定的功能性，容易抓住消费者；还有一种更简单的方法是打造文化认同感，Guangzhou 8,000 li shelf Co., Ltd. is a fast consumer store shelves, NOME home shelves, smart jewelry shelves, famous products shelves, OCE life concept hall, KKV life collection stores, shopping shelves, cool music tide play shelves.
Strength source manufacturers direct sales, customized, export abroad, original factory delivery, one-stop shop customization, one-stop design and installation, factory direct sales, value for value ratio, strength manufacturers, free plane layout! KVV shelves, FUNLINK life club, WESTLINK life club, THE BODY SHOP, shu uemura, NOME shelves, MINISO name, greens! Guangzhou 8,000 li shelf Co., Ltd. integrity, strength and product quality has been recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiations.Single product strategy refers to the creation of a network red brand through a popular style single product. This item can be a specific product or a phenomenon, such as queuing.
The principle of single product strategy is similar to poster design. Three or four selling points of the product are placed in the poster. Consumers may not remember anything, but only one selling point, consumers may remember.
The same is true of the single product strategy, rather than developing multiple products to promote, it is easier to put all resources on a potential product.
Although the single product strategy has the characteristics of easy explosion, but the risk is also high. If the enterprise does not create a second explosive, it is likely to repeat all the broken network red products, they have a short life cycle. Because there is only one explosive, the latter product did not keep up.
Since you have chosen a single product strategy, you must do everything possible to develop your own extreme single product. Individual products are functional and easy to capture consumers; a simpler way is to create a cultural identity,
