：彩石金属瓦建材电商能否借一把“农村淘宝”之春风
当下，像“农村淘宝”，短短一年的时间，便在中国的农村大地遍地开花，几乎村村一淘宝。与“城市淘宝”苏宁易购等品牌线下体验店不同，“农村淘宝”店集整合产品、售卖、收集农村消费需求、物流、快递、代购等业务和功能于一身。笔者不禁在想，我们的金属瓦品牌，能否借助“农村淘宝”的风潮，去下沉渠道，去与农村市场的消费者零距离交流接触，去宣传呢当下农村的家居建材市场，尤其金属瓦，越来越膨胀，市场需求旺盛。金属瓦品牌能否思考一种可行性的模式，借助“农村淘宝”的春风下沉到村级渠道
那么，“农村淘宝”又有哪些春风可借呢？或具有哪些切入点：
第一，农民伯伯比“城会买”们更汹涌的“图便宜”及“弄潮”心理及“网上更便宜”的认知，决定了金属瓦厂家或者经销商完全可以借助“农村淘宝”启蒙、培养、激发村民们对金属瓦的了解欲和购买欲。
第二，“农村淘宝”“掌柜的”作为靠谱的乡村买办，获得了村民极大的信赖和依赖，如果打通了“农村淘宝”“掌柜的”与厂家或经销商的利益链，“农村淘宝”“掌柜的”将成为村民与厂家、经销商之间的品牌中介人、产品中介人。
第三，“农村淘宝”体验店的电子设施，可供金属瓦线上体验，店面背后的大仓库可供金属瓦线下产品展示，线上图片+线下产品的双重展示，能打消村民的购买疑惑，从而产生消费的可能性。
第四，“农村淘宝”所具有的物流点、快递点，能彻底地解决金属瓦电商解决不了的后一公里问题，包括配送、安装、设计。
第五，县级、乡级金属瓦门店，与“农村淘宝”的近距离，一旦相互链接起来，有助于打通金属瓦品牌之于农村消费者的消费认知空白、品牌认知空白和装修认知空白。
第六，如县级门店、商家与“农村淘宝”相连接，县级到村级的发货配送，使城市家居设计、城市产品潮流、城市家装文化，能及时、有效地通过“农村淘宝”输入至乡村，不至于让农村消费者使用落后城镇居民几个年头的金属瓦产品。A longship would have made the crossing in half the time as well. The Myraham was a wallowing tub, if truth be told, and he would not care to be aboard her in a storm. Still, Theon could not be too unhappy. He was here, undrowned, and the voyage had offered certain other amusements. He put an arm around the captain’s daughter. “Summon me when we make Lordsport,” he told her father. “We’ll be below, in my cabin.” He led the girl away aft, while her father watched them go in sullen silence. The cabin was the captain’s, in truth, but it had been turned over to Theon’s use when they sailed from Seagard. The captain’s daughter had not been turned over to his use, but she had come to his bed willingly enough all the same. A cup of wine, a few whispers, and there she was. The girl was a shade plump for his taste, with skin as splotchy as oatmeal, but her breasts filled his hands nicely and she had been a maiden the first time he took her. That was surprising at her age, but Theon found it diverting. He did not think the captain approved, and that was amusing as well, watching the man struggle to swallow his outrage while performing his courtesies to the high lord, the rich purse of gold he’d been promised never far from his thoughts.
